The government’s focus on Making America Healthy Again (MAHA) has inverted the aged old food pyramid and heightened the focus on vegetables, legumes and proteins. Now is the time to remind your customers of the economic and nutritional value of canned foods.
When COVID hit, Americans rediscovered the value of canned foods in their pantry and restaurant kitchens. While food cost increases have slowed on supermarket shelves, menu prices at restaurants have slowed growth within the foodservice channel to only a projected 1% in 2026.
Thus, now is the time to remind retailers, restaurant operators and consumers that the cost of the food they eat, either at home or at a restaurant is lower when it’s in a can.
For inspiration on how you can communicate the benefits of canned food, here are some resources:
