How to Create Content for the Internet

20 Jul How to Create Content for the Internet

Posted at 11:02h in News by

Content Marketing Starts with Smart Thinking

Content marketing has a fundamental goal of driving traffic to your site. For most, it is either too expensive or labor-intensive a proposition to do anything about it. As a result, we witness so many sites that are stale and abandoned. Here are some fundamental ideas on how to generate more content that can make your site, and your company, more visible and dynamic.

  1. Consider using a site platform that is easy to update content. At the heart of content marketing is the ease in which your website can be updated with new content internally. WordPress, Acquia Drupal, and Confluence are platforms that allow someone to update content, photos, videoes without being a coding wizard. The more effort and energy it takes to get your site updated, the less likely you will be in creating fresh content.
  2. Look around your organization. You will be surprised what you will find. White papers, PowerPoints presentations, research, that you don’t think gives your competition an edge is game for assembling into content your target audience would think is interesting or of value.
  3. Think like a target, not like a marketer. Simply said, I encourage you to occasionally post content that does not directly point to you, but to a topic that is of extreme interest to your target audience. Look, it can’t always be about you.
  4. Be smart about SEO. There is a reason the first words of the headline of this post and the first words of body copy are on my topic of content marketing – see, I said it again. First words are important.
  5. I assume that you have some talented writers who like to tell stories in your organization. If not, find a person who is the most inquisitive in your group and assign them the journey of being your person responsible for creating new content. Check with them weekly on their progress.

We’ll post more on the topic, but these 5 basics can build your current level of new content you produce this year. Set a goal of doubling the amount you produce this year over last and you’ll earn more traffic to your site.